SEO ops · Edge + Chloe

Monthly backlink & citation checklist

For the admin assistant — you own the clicking and sending. Robert only approves the monthly email pack (~15 min). Cursor drafts that pack. Work top to bottom; progress saves in this browser.

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This month’s checklist

Part 1 — Fix BrightLocal first Do before anything else

If these are wrong, new citations point to the wrong website. Log into BrightLocal with the company account Robert shared.

Open BrightLocal Location Manager

Go to brightlocal.com → log in → Location Manager (Edge CCTV locations).

Update Marietta NAP website

Website must be:
https://edgebusinesssecuritycameras.com/security-camera-installation-atlanta-ga/
Address: 2470 Windy Hill Rd SE, Suite 300 · Marietta
Phone: (678) 883-0999

Save. Do not turn on Apple Sync.

Update Birmingham NAP website

Website must be:
https://edgebusinesssecuritycameras.com/security-camera-installation-birmingham-al/
Address: 4000 Eagle Point Corporate Drive · Birmingham AL
Phone: (844) 883-0999
Remove any www or company-birmingham style URLs.

Update Chattanooga NAP website + suite

Website must be:
https://edgebusinesssecuritycameras.com/security-camera-installation-chattanooga-tn/
Address: 200 W Martin Luther King Blvd, Suite 1000A · Chattanooga TN
Replace old suite like STE 1000-3177 if you see it.
Phone: (844) 883-0999

Update Spring / Houston NAP website

Website must be:
https://edgebusinesssecuritycameras.com/security-camera-installation-houston-tx/
Address: 22600 Gosling Road · Spring TX 77389
Phone: (844) 883-0999

Save & Sync only Google + Bing (where already connected)

Facebook: sync only on Marietta (one brand page). Leave Facebook off for BHM / CHA / Spring. Apple: leave off.

Part 2 — Edge citations (priority markets) Edge

Work Birmingham → Chattanooga → Spring. Use the exact NAP/website from Part 1 on every form. Signup email: edgineer@edgecctv.com.

Claim or update BBB for BHM, CHA, and Spring

In BrightLocal Citation Tracker, open each location. If BBB is MISSING, start a claim/update with correct NAP + geo website. Screenshot or note the status when done.

Confirm Bing Places claimed (especially Spring)

Spring often shows Bing as missing. Claim/fix with Houston geo website. BHM/CHA should already have Bing activity — verify they match Part 1 NAP.

Facebook Page NAP (once, Marietta only)

Update About / address / website on the single Edge Facebook Page. Do not create four location Pages for sync.

Submit 5–10 directory listings from BrightLocal “possible”

Prefer: MapQuest, Hotfrog, Manta, Chamberofcommerce, Brownbook, Citysquares, Cylex, Ezlocal. Same NAP every time. Skip anything that looks spammy or asks for a large payment.

Send Robert a short status note

Email or Slack: which locations done, which sites claimed, anything stuck (CAPTCHA, paid claim, rejected suite). Attach screenshots if useful.

Part 3 — Chloe (only if Part 2 has spare time) Chloe

Do not spend the whole month here until Edge Birmingham / Chattanooga / Houston are healthier. Max 0–5 easy gap-fills.

Glance BrightLocal Chloe locations

Confirm scores still look Healthy / Growing. If a high-value listing (Google, Bing, major directory) is broken or missing for one shop, fix that one. Otherwise skip.

Note any toxic / weird new backlink emails

If Semrush or salespeople pitch “DA90 guest posts,” forward to Robert and do not buy.

Part 4 — Outreach (you send) Your job after approve

Cursor writes the emails. Robert marks them Approved in the monthly pack. You send them. Do not invent your own pitches.

Open this month’s pack

File name like backlink-monthly-pack-2026-08.md (Robert emails it or shares the Drive/SEO folder). If there is no pack yet, finish Parts 1–2 and stop here.

Send every email marked Approved

Use the From account listed (Edge or Chloe) — not your personal Gmail unless Robert said so.
Copy Subject + Body exactly (small typos OK to fix; don’t change the offer).
Send. In the pack, change status to Sent (or reply to Robert’s email: “B1–B3 sent”).

One polite follow-up after 7 days (if pack includes follow-up text)

Only if the pack has a follow-up paragraph. Otherwise skip. Log replies for Robert.

Part 5 — Journalist / HARO-style replies You send drafts

Same pattern: Cursor drafts answers to reporter requests (Connectively / similar). You paste and submit. Speed matters — same day if the deadline is tight.

Have login ready (one-time)

When Robert creates the Connectively (or other) account, save the login in the company password manager. You do not need to hunt queries yourself at first.

Submit every Approved reply in section C of the pack

Open the query link from the pack.
Paste the approved reply.
Submit. Mark Sent. If a story goes live with a link, paste the URL back to Robert.

Part 6 — Close the month

Email Robert this status (copy/paste)

Subject: Backlink ops status — [month]

Citations: [what you finished for BHM / CHA / Spring]
Outreach sent: [B1, B2… or none — no pack]
Journalist replies sent: [C1… or none]
Wins / live links: [URLs]
Stuck: [CAPTCHA, paid claim, wrong suite, waiting on approve]

Never do these

These create junk links and can hurt rankings.

I understand the do-not list

No Omega Indexer / paid “indexing” services
No buying Forbes/BBC/DA90 redirect packages from spam email
No reciprocal link exchange programs
No creating fake Facebook location pages for every city
No turning on Apple Sync until Robert says so

Full strategy (for Robert / Cursor agents): kept in the SEO Manager project as docs/backlink-action-plan-2026-07-26.md. This page is the admin-facing checklist only — no API keys, no passwords. Bookmark: seo.edgecctv.com/backlink-ops